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Rename your current Sims 3 folder (right-click the folder and select.The Sims FreePlay. Sims 3 Free Downloads for PC. It revealed one of its biggest-ever purchases, and its third major acquisition in less than seven months.packages dans le dossier Mes Documents/EA/Les Sims 4 /Mods. Open the Game and Enjoy Playing.In June, Electronic Arts made what seemed like a peculiar announcement.
Games EA was paying $1.4 billion for the app and its developer Playdemic. It was for the developer of a single mobile title called Golf Clash owned by Warner Bros. It wasn't for a well-established maker of PlayStation or Xbox games, or a studio that EA had a long history of collaborating with. Keep your Sims happy and watch them thrive as you help them live.
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But as the second major mobile acquisition and the third $1 billion-plus purchase since last December, when EA bought racing game maker Codemasters, the Playdemic news made clear something is changing inside EA.EA spent years becoming a household name with sports franchises FIFA and Madden and putting out major console and PC hits like The Sims and Mass Effect. That title belongs to Glu Mobile, a prolific mobile game studio and publisher that EA bought for $2.4 billion in February. The Playdemic acquisition wasn't even EA's biggest purchase of the year, though. The Sims publisher, EA, is giving away the standard PC version of the game until May 28th, through. Zombies creator PopCap Games a decade ago, the last major EA mobile acquisition prior to this year.The Sims 4, the latest game in the popular Sims series, is completely free to download right now. It's also double the amount the company paid for Bejeweled and Plants vs.
"And we think that leadership will come from a combination of growth of our current games organically as well as accelerating that through M&A."Karp said EA has also stopped thinking of its portfolio through platform distinctions like console, PC and mobile, and has begun thinking of it in terms of content category. He spent 10 years at EA before departing in 2010 to enter the mobile market, returning to help the company reinvent its smartphone strategy after stints at Zynga and Big Fish Games.One of Karp's focuses when coming back was figuring out "how do we continue to become a leader in mobile," he said. That's now beginning to change."When I started about 15 months ago, it was a decision by Andrew Wilson and Laura and Blake to really aggregate mobile into one unified team," Karp said. Though EA has owned PopCap for 10 years, the company hasn't made substantial efforts to capitalize on mobile growth outside the launch of Star Wars: Galaxy of Heroes in 2015. "And if we feel like we can provide a compelling offering on mobile, that's something that we're highly interested in pursuing."Mobile is the fastest-growing gaming category, accounting for more than half of the $175 billion global games business, according to analytics firm Newzoo. Zombies whether it's a sports brand, like the NFL or NBA or Madden or whether it's 'Star Wars' … I think they are all viable entertainment, and that we're fortunate that we have those relationships and partnerships that exist today," Jeff Karp, the chief of EA Mobile who rejoined the company last year, said in an interview with Protocol.
"The trend in the games industry appears to be one of a cross-platform future, where the same experiences, or at least , are available across devices, whether that's mobile, console or PC.""The games industry as a whole, and particularly mobile, has become a hotbed for M&A, due to factors such as a maturing market, a lockdown bump and competition for acquisitions of the world's most talented studios, perhaps leading to further activity from the big publishers," Chapple added. "They're going to follow suit with where everyone else is going by melding consoles, mobile and PC and figuring out cross-platform strategies there, similar to Zynga.""I don't think EA's moves in the market say anything negative about any particular platform, but rather that there are huge opportunities for large publishers to bring their big franchises to more consumers than ever before," explained Craig Chapple, an analyst with the gaming analytics firm Sensor Tower. "I think that totally changed when they brought in Jeff Karp." Sue said that while EA's mobile portfolio is small now, the Glu and Playdemic acquisitions give it an avenue to grow that audience and potentially expand it to other platforms. "So we have a vertical in sports, we have a vertical in shooters, we have a vertical in 4X and RPG, and we have a vertical in casual." In other words, the distinctions between platforms are falling away, and EA no longer sees mobile as a market composed only of casual gamers."EA has typically been a little slower to the game, at least to mobile," said Jeff Sue, a general manager at advertising platform Mintegral who specializes in mobile gaming monetization.
"Now you're starting to see great brands and great franchises really break through."With Apex Legends, EA is reportedly partnered with Tencent, which through its subsidiaries Lightspeed & Quantum and TiMi Studio Group has been instrumental in bringing games like PlayerUnknown's Battlegrounds and Call of Duty to mobile. "It wasn't that long ago — three or four years ago — that shooters weren't really that viable on a mobile device," Karp said. It's also doing the once-unthinkable: bringing big-budget console and PC shooters to mobile, too, so that major franchise hits like Apex Legends and Battlefield can have a presence on smartphones.
There have been some great technological advancements on smartphones, enabling more console-like experiences on mobile," Chapple said. As a result of these performance gains, big publishers are chasing the opportunity to expand their console and PC franchises to smaller screens."The audience for mobile games is vast: Billions of people around the world have access to mobile devices. Newzoo forecast back in June that so-called premium mobile games — shooters, multiplayer online battle arenas (MOBAs) and real-time strategy games — would become a major force on mobile due to increasing performance gains from smartphone chips.
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Mobile also invites new business models, primarily the free-to-play and microtransaction-driven approaches to monetization that have made the mobile market larger than the console and PC markets combined.Yet EA hasn't been the most savvy when it comes to implementing such models across its library. I think that is core to EA's strategy, and it's the driver behind the decisions they've been making."Mobile presents such a big opportunity for game makers not just because the platform provides access to more — and a much wider variety of — players. "This is cross-play but also the social element of gaming. Now, it's more likely we'll see Golf Clash migrate from mobile to console and PC."One of the things that I also see driving EA's strategy in mobile … is the idea that gaming is growing beyond what platforms you play on," Wijman said. That resulted in a surprisingly popular mobile hit even among players who don't watch or follow golf.
The not-so-scientific results were featured on the now-defunct Consumerist website, and they were clearly the product of an online campaign from disgruntled fans. But EA did this clumsily, oblivious to the ways in which customers felt nickel-and-dimed by paying $60 just to access a product out of the gate before being asked to pony up for microtransactions.EA's approach became so egregious that it was voted the worst company in America not just once, but two years in a row starting in 2012.
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